The Spanish ceramic tile brand Colorker presents its new products in a prominent happening, matching the dates of Cevisama, but away from the Fair Exhibition Centre

In its bid to connect with an ever growing customer network, the Castellón based company´s major initiative is focussed on creating a unique product experience for its clients. On the back of the international Cevisama Exhibition in Valencia, and coinciding with the firm´s 30th anniversary, Colorker has organized a prominent event at the nearby FRYDA Club, during the same week. The happening was celebrated with the sole purpose to present the company´s new product proposals in a relaxed and distinctive atmosphere. Colorker firmly focuses on the innovation aspect as the main policy for both of its current brands: Colorker and ZYX. It was an excellent occasion to explore and discover in detail, the very first collection of the latter brand, designated Evoque, and characterized by featuring smaller format ceramic elements.

For some years already Colorker has not exhibited at the Cevisama Exhibition Centre, motivated by the company´s strategy to focus on international markets, which at present account for 75% of the firm´s total turnover. However, this year's event has served to take the pulse again on the flow of domestic customers attending to their parallel event. In case of a positive outcome, Colorker will consider its comeback to the leading Cevisama exhibition for the following years to come. Colorker puts a strong emphasis on enforcing the innovation factor of its products, by strongly committing to a marketing strategy that differs from other formulas and strategies it had developed up to present.