The radiator manufacturer Irsap inaugurates a fabulous new showroom in Barcelona
A complete new facility, including a fully equipped training centre, will provide service and support to the network of distributors of the Irsap brand in Spain
Irsap, a leading manufacturer of decorative radiators, has recently opened a new showroom in the Spanish city of Barcelona. The new showroom area, that exudes a highly warm and welcoming atmosphere, has become an exclusive display window for all products and innovative proposals from the firm for the Spanish market. The recently inaugurated showroom covers a unique luxury decorated space of 300 m2, consisting of two large-size main areas, and is located at the headquarters of the company. A specially designed display room, showing up to 70 different product proposals of stunning decorative radiators and towel heaters, with standard heating and electric only models, is complemented with a multi-task room to hold meetings and organize product presentation. Furthermore, the facilities can be converted in a staff and customer training centre for both theory-based and practical courses.
The new Barcelona showroom is a key project within the company´s business plan of continuous innovation, one of the main drivers of the Italian brand. Irsap aims to provide a far-reaching organisation and comprehensive platform for service, support and training for its distribution network in Spain. The new facility targets at becoming an important meeting point, both for architects and interior designers, as well as a reference spot for clients looking for a distinctive product, to create a unique style at home and enjoy the maximum comfort of Irsap heating products. The new showroom aspires to be a hospitality area for a new customer experiences that allows the visitor to discover the high innovation factor, long-lasting quality and exclusive design that is patent in all the products manufactured by the Irsap brand.