Porcelanosa Group presents its latest collections in a virtual tour visiting the major design capitals in the world

The multinational leading ceramic tile company intensifies its efforts in digitalisation and market research with a 4.0 ceramics exhibition, aimed at professionals in the sector

Porcelanosa Group steps up its digitalization process with a virtual exhibition in which innovation and craftsmanship are united in the pursuit of new architecture. To bring the product closer to the different customer channels and explore new business avenues, the multinational leading ceramic tile company has adapted its market strategy and launches a technological showcase, that focusses on the worlds main capital design cities and at the same time exudes that comprehensive and cosmopolitan design language, which is the hallmark of its corporate DNA.

The virtual exhibition, that can now be visited at the company´s official website, discovers an exciting new way for industry professionals to display and apply ceramic materials. An amazing digital tool, through which experts will be able to view in detail the finishes and textures of each collection through interactive catalogues, a 3D photo gallery, and corporate and product videos, which can all be found on the digital platform.