Duscholux present a new brand image and five product worlds
The Swiss Group launches new innovations for the customization of shower enclosures and bathroom equipment
Air Colours Ocean Blue by Duscholux.
Viva with PanElleStone by Duscholux.
Duscholux, ISH 2019.
Duscholux surprises customers and users with a vast number of new items and constantly reinvents itself. The new brand image and reworked logo, reduced to the most essential, reflects in an impressive and inspiring way the balance between tradition, new technologies and trends along the 50 year existence of Duscholux, that now repositions its brand for 2019, proud of its origins and confident for the future. As part of the new direction, the firm has consolidated its product portfolio and divided it into five product worlds to focus on what is most important. Design, architecture and functionality come together in understated, high-class products.
Amongst the new product releases, one of the highlights is the Air Colours frameless product, paying homage to true freedom of design. A puristic shower enclosure adding unusual touches of colour. Also the new Viva model with sliding or swing doors with an innovating guide profile. Glass or stone effect PanElle can also be integrated into the profile or hinges, and matching rear wall, to add that very special touch. PanElle Graphics brings new patterns in black and white to set bathroom trends, for its wall panelling range. The key detail is the intensity, the customer can determine the degree of transparency with a choice of four gradations. Furthermore, the PanElle wall panelling range has been extended with a practical connection solution PanEll Click. It is particularly easy to install and ensures a homogenous, almost invisible transition. Last but not least, a special mention goes to the new material Duscholux Bestone applied for the firm´s extensive offer of bath tubs and shower floors.