Duravit opens a new Pop Up Store in Barcelona

Duravit celebrates its 200^th anniversary during this year 2017 and the occasion called for a new milestone in the company´s strategy to conquer the Spanish market and continue business growth. The German brand´s approach to the recovered Spanish market corresponds with the enthusiasm for the inauguration of a Pop Up Store concept of more than 500 m² in the Spanish city of Barcelona. The store exudes premium equipment that only reinforces the company´s firm commitment to the countries in which it is present and supporting the sector. On its 200th anniversary year, the firm has opened the doors of its Barcelona Pop Up Store at Trafalgar Street number 51, situated near the iconic Arco de Triunfo. Duravit offers visitors the opportunity to the unique experience of enjoying designer bathrooms, of the highest quality levels, with an original design and featuring the most advanced technologies. 

The Barcelona based Pop Up Store goes far beyond the mere concept of showcasing bathroom products in settings or bathroom displays, that we are usually familiar with. The new store is a place of living and exchanging experiences and knowledge, and is equipped with a specially designed area for training sessions. An important part of the store is interactive, because the bathroom settings haven been conceived as real working displays, where one can interact and experience the products first hand, test them and learn about their functions. Duravit has taking great effort and care that bathroom professionals can easily find all kind of information related to any product reference they are looking for. The motto "Living Bathrooms" strongly emphasizes the company's philosophy and is reflected by collaborations of a network of renowned designers such as Philippe Starck, EOOS, Sieger Design, Christian Werner, Kurt Merki Jr and Cecilie Manz.