The We Are Water Foundation, set up by Roca in 2010, supports the United Nations campaign to guarantee the human right of access to drinking water for all
On the occasion of the celebration of the World Water Day 2019, on latest March 22nd, and to raise global awareness on this issue, the Foundation disseminates a world map which makes it possible to identify the most affected regions of the world
Leaving No One Behind.
Water is an essential element for the creation of life. Hydric resources are vital in sustainable development. It is essential to ensure food and energy security, human health and the care of the environment. However, it is not yet available to everyone. Approximately, 2,1 billion people lack access to drink clean and safe water in their home. To deal with this situation, the United Nations proposes to analyze its causes and, with the motto "Leaving No One Behind", the United Nations reminds us that water is a human right and that today, billions of people continue to live with no access to safe water. Getting to know and raising awareness is the priority this year. The United Nations also draws attention to how the lack of infrastructure, poor services management, poverty and discrimination, climate change and population growth – that will reach to 8.5 billion in 2030 and 9.7 billion in 2050 – affect in a disproportionate way to achieve the objective of guaranteeing the right to water for all.
In order to contribute to global raising awareness about this issue, the We Are Water Foundation, from Spanish firm Roca, is distributing a deformed world map this year, based on the access of the inhabitants of each country to basic drinking water services, which allows an immediate identification of the world most affected regions. The goal of this action is to render support to the United Nations campaign "Leaving No One Behind", which refers to the SDG (Sustainable Development Goal) number 6: "Ensuring the availability of water and its sustainable management and sanitation for all".
At the same time, the We Are Water Foundation drives the awareness rising campaign THE HIDDEN LIFE OF WATER. In line with this year´s theme the Foundation highlights the commitment to United Nations in order to attain the 17 SDGs (Sustainable Development Goals) and points out the importance of water we cannot see: #thehiddenlifeofwater. Water is an essential resource for healthy life and for creating wealth, education and development. The World Water Day actions organized by the We Are Water Foundation will be completed with different events and round tables in countries where the Foundation is present, such as Spain, Portugal, United Kingdom, India, etc.