Roca, official sponsor of the Alinghi Red Bull Racing team at the 37th America's Cup in Barcelona
The sponsorship emphasises Roca's commitment to collaborative initiatives and is fully aligned with the values of innovation and design which it shares with this team
Roca, patrocinador oficial del Alinghi Red Bull Racing para la 37 America's Cup en Barcelona.
Detalle de la embarcación Red Bull Allinghi.
Vestuario de la tripulación del Alinghi Red Bull.Grifería Roca Loft con Roca Connect, lavabo Modo y accesorios Superinox ©Roca/Antonio Navarro.
Roca Smart Shower con Roca Connect IOT en la Base Alinghi Red Bull © Roca/Antonio Navarro.
Inodoro Roca_Ona y placa de accionamiento PL10 E con Roca Connect IOT en Alinghi Red Bull Base. Baño público ©Roca/Antonio Navarro.
Roca is the new official sponsor of the Swiss team Alinghi Red Bull Racing, one of the participants in the 37th America's Cup, which will be held in Barcelona between August and October 2024. This collaboration represents the association of two entities committed to excellence and includes Roca equipping the team's base facilities, located in Barcelona's Port Vell, featuring the most advanced solutions, envisaging a new era of smart homes.
The brand's smart toilets, fittings and showers are integrated into Roca Connect, a cloud-based digital platform that enables real-time control of the brand's products. Through Roca Connect, the Swiss team can record and monitor relevant information and behaviour patterns. The aim is to optimise maintenance and cleaning costs, promoting a conscious approach to water saving.
