Roca, official sponsor of the Alinghi Red Bull Racing team at the 37th America's Cup in Barcelona

The sponsorship emphasises Roca's commitment to collaborative initiatives and is fully aligned with the values of innovation and design which it shares with this team

Roca is the new official sponsor of the Swiss team Alinghi Red Bull Racing, one of the participants in the 37th America's Cup, which will be held in Barcelona between August and October 2024. This collaboration represents the association of two entities committed to excellence and includes Roca equipping the team's base facilities, located in Barcelona's Port Vell, featuring the most advanced solutions, envisaging a new era of smart homes.

The brand's smart toilets, fittings and showers are integrated into Roca Connect, a cloud-based digital platform that enables real-time control of the brand's products. Through Roca Connect, the Swiss team can record and monitor relevant information and behaviour patterns. The aim is to optimise maintenance and cleaning costs, promoting a conscious approach to water saving.