Poalgi reconfirms its international position in the bathroom equipment sector
The firm has successfully finalized its participation at the Spanish Cevisama Exhibition and consolidates its international presence
Poalgi, Cevisama 2018.
Poalgi, a family owned business, based in the Spanish region of Valencia, has over the years specialized in the creation and manufacturing of bathroom furniture, shower trays, resin kitchen sinks and diverse kitchen elements – all conceived at the production lines of Poalgi Kitchen and Poalgi Bath at the manufacturing plant. The firm has been able to consolidated its position as an international reference brand in the sector, after finalizing the 2018 edition of the Cevisama Fair in Valencia, its most successful participation so far. The Company had increased floor space area with 20% at the international Cevisama Exhibition to display carefully selected items of its product portfolio. This effort has resulted in an improved number of Spanish visitors, but more important, presenting an overwhelming 40% increase in international activities and business agreements, exceeding the most optimistic expectations.
The renewed international commercial success has made this year´s edition of Cevisama the best ever for Poalgi, that has succeeded in confirming its international brand reference status in the international bathroom equipment sector. Poalgi has not only opened large interesting markets such as the United States and Canada, with new trade agreements, but has furthermore consolidated the present customer portfolio in already mature and traditional market areas, such as Europe and the Middle East. The Cevisama Exhibition has also given the opportunity to the brand to further develop and share the company´s culture dimension with visitors and customers, by the presence of Spanish awarded comic book artist Mr Paco Roca, who attended the Poalgi booth to draw his traditional and well-known created comics character “the man in pijamas” on one of the brand´s shower trays form the Hos´s textura Sand collection.
Finally, Poalgi has, for the occasion of celebrating its improved display space at the International Cevisama exhibition, invited its complete commercial sales network to introduce the new travel and promotional incentives for its 2019 campaign, for those customers and factory representatives that reach the budgeted target sales figures.
During the fiscal year 2017, Poalgi has registered an increase of 13% in its revenue figures compared to last year results. The vast majority of its last year production, around 80%, has been sold in mature domestic market regions, such as Madrid or Catalonia. A 20% of the total sales turnover has been for international markets, highlighting France and the UK as consolidated markets and heading the European demand for higher quality products.