The German Design Award directly contributes to the overall commercial success. Prizes will only be awarded to projects that truly represent pioneering contributions to the German and international design landscape. The highly esteemed jury guarantees this. The German Design Award identifies and presents unique design trends: a competition that advances the design-oriented scene. The German Design Council, the expert for brand and design in Germany, bestows the German Design Award. Commissioned by the the highest authority to represent new developments in the German design industry. Established on the initiative of the German Bundestag (the lower house of German parliament) as a foundation in 1953, it supports the industry in all matters consistently aimed at generating an added brand value through design.