Grohe introduces for the first time Grohe X
The digital platform that will revolutionize the sector
Jonas Brennwald, líder de LIXIL EMENA y co-CEO Grohe AG.
Grohe X.
Thomas Fuhr, Leader Fittings LIXIL International y Co-CEO Grohe AG.
Under the motto “Discover tomorrow”, the LIXIL Group, the group to which GROHE, a leading German brand in bathroom and kitchen equipment, belongs, has launched GROHE X, the most innovative digital platform in the sector, which offers informative and inspiring multimedia content, specifically adapted to the needs and interests of all types of audience. Grohe X includes personalized programs with instructional videos and tutorials, articles and 360° rooms, to immerse yourself in the world of GROHE!
The keynote speech has highlighted the firm as a pioneering brand in sustainability, thanks to its circular economy initiative. GROHE has also launched its new GIVE program (GROHE Installer Vocational Training and Education), which strengthens the social dimension of the brand's commitment to sustainability. The firm collaborates with 26 institutions that offer plumbing training courses throughout the EMENA region.
Furthermore, GROHE has emphasized the importance of focusing the design and manufacture of its products towards the needs and expectations of the end consumer. As a direct consequence, this approach is not only reflected in GROHE X or the brand's new commercial strategy, which offers a distinctive product portfolio and tailored services, but it is the guideline principle for developing new products. The relaunch of GROHE Eurosmart is a clear example of this.
