Saloni opens a new store in Alicante
A new shopping concept where both proximity to the customer and digitization play a leading role
Spanish ceramic tile manufacturer Saloni opens its first new generation store in Alicante by launching an innovative concept as the result of an in-depth study of the needs and expectations of ceramic tile buyers. Among the main innovations, the highlight is a recognizable design that inspires emotions and proximity to the customer by means of a multifunctional meeting point. It concerns a purchase process with on-off traceability and access to different ceramic tile libraries that combine the physical with the digital experience, offering the customer the possibility of inserting the project in his own private space. Saloni has trusted the design to the expert retail company Huuun Retail Loves us, and in the execution, they have enjoyed the collaboration of Fustecma, Marmota and Semic.