El color of the year 2023 Pantone It's Viva Magenta 18-1750. It's a naturally occurring shade that descends from the red family. It radiates strength and transmits energy and vigor. Viva Magenta is a vibrant color whose exuberance promotes a joyful and optimistic celebration. December XNUMXst is the day Pantone, the global authority on color, announced the new Color of the Year. Long live Magenta It's a shade "that encourages you to explore revolutionary possibilities," even with Artificial Intelligence. It's a lively new red that revels in pure joy, encouraging unrestricted experimentation and self-expression—an electrifying, limitless shade that manifests as an exceptional statement. PANTONE Viva Magenta welcomes anyone with the same zest for life and rebellious spirit. It's bold, spirited, and inclusive for all. In the images, a handbag Dior, dressed in Zara y H&M, bathtub Antonio Lupi, kitchen of Abimis, armchair of Borzalino and wallpaper of WallPepper Group.
