La virtual reality has been present in the world of cinemaThere is no shortage of cinematic examples, films such as Blade Runner, Minority Report or Matrix already give a glimpse of the wide possibilities of this incredible tool.
If we extrapolate this to the world of bathVirtual reality allows us to offer a unique and personalized shopping experience to our customers, stand out from our main competitors, and increase brand awareness and customer engagement, as easily presenting product features helps build loyalty. It's a unique tool that makes it easy to showcase a product anywhere in the world in a very attractive and cost-effective way, and it also explains in great detail what it is and what it does.
A clear example of the enormous benefits of virtual reality in the bathroom world is the development of the virtual reality app of the All-in-One product of MedclinicsThe company was faced with the challenge of launching a new, innovative, and surprising product: the All-in-One handwashing and drying station. Due to its characteristics, it was impossible to demonstrate the physical product in customers' homes, and due to its complexity, it had to be communicated to the market in a different, non-traditional way.
The launch of All-in-One through a virtual reality app has enabled live demonstrations in an immersive, three-dimensional manner, providing customers with a unique, near-realistic user experience.
The application has been very well received by all customers and the entire prescription and sales network. by having a unique and surprising material with which to showcase a product as innovative and avant-garde as All-in-One.
Virtual reality is no longer just a movie thing; it's integrated into our present, and in the coming years it will lead to advances that will shape the future. This will also, of course, be true in the bathroom sector.
