The meeting is consolidating itself as a strategic space for business, training and networking for the members.

BdB has celebrated a new edition of Live CeramicsAn event that, year after year, continues to gain importance within the ceramics and bathroom category. The event, which has already reached its fourth editionIt has once again brought together Associates and approved Suppliers in a very dynamic few days, focused on the exchange of ideas, training and direct contact with the product.

For two days, attendees have been able to Visit leading facilities and showrooms in the sectorto participate in demonstrations and share experiences in a much closer and more participatory environment. This smaller format is precisely one of the aspects that adds the most value to the event, as it facilitates conversations, the networking and the joint work between Associates, Suppliers and the Central team.

In addition to learning about new products and market trends, the sessions also addressed issues related to product display, retail space organization, and new business opportunities within the category. All of this was complemented by more relaxed spaces that fostered the exchange of ideas and the creation of new synergies.

The involvement of participating suppliers, including Kerakoll, Prissmacer, Bellota, and Keraben, has also been key to the event's success, contributing technical content, innovation, and a close-up view of the sector's future direction. The event is designed to cover everything related to ceramics and bathrooms, from tiles and installation tools to adhesives and marketing strategies.

According to Miriam Carretero, head of the Communication and Marketing department at BdB and one of the event organizers, “These types of meetings are very important because they allow the Associate to step away from their daily routine, share experiences with other professionals, and return to their business with new ideas, approaches, and tools that they can actually apply at their point of sale.”.

Similarly, Violeta Pons, head of the Ceramics and Bathroom department at Grupo BdB, points out that “Cerámica en Vivo has become a space where members not only discover products and trends, but also acquire new skills and a broader vision of where the sector is evolving. Ultimately, the goal is to provide real value and help them continue to grow and differentiate their businesses.”.