The goal is to reach €4 million in revenue this year.

Salvador Palau Sanchis, grandson of the founder of Sanchis Bathroom FurnitureSalvador Palau Sanchis will assume the general management of the historic brand in the coming weeks. His main strategic objective is to revitalize the company and reach a turnover of €4 million by the end of 2026. To achieve this goal, Palau Sanchis has confirmed plans to strengthen the existing distributor network throughout Spain and increase their presence in European countries such as France, Portugal, and Germany. They have also set their sights on entering the Middle Eastern and North African markets.

Furthermore, Salvador Palau Sanchis insists that “We offer products that are completely different from the competition, as they are our own designs, created by our design team that was led for years by my grandfather. Now we maintain its essence, but with new professionals committed to the company's purpose.” According to Palau Sanchis, these values ​​include manufacturing in Alzira, by employees who have been working at Sanchis for over 30 years and who know how to work with wood to obtain the best results.

Salvador Palau Sanchis will become the third generation of the family to lead the company, located in Alzira and dedicated to the manufacture of bathroom furniture made entirely in its facilities. Palau Sanchis holds a degree in Industrial Organization Engineering from the Polytechnic University of Valencia and, before joining the family business, worked as a consultant at a renowned international consulting firm (Big Four) and also as an engineer in the customer relations department of an electronics board assembly company. This experience outside the family business has enriched him and provided him with the analytical skills necessary to take charge of the company.

Salvador Palau Sanchis has confirmed that his objective “It’s about growing the company that my grandfather started from scratch, with a lot of hard work and effort. All the designs in our catalogs came from his mind. Now we have a design team that knows the history, objectives, and philosophy of the company; we also have the entire staff and the entire team; we are finalizing two new product lines and a new catalog to face this new stage.”

The new director has also acknowledged “The work of all employees, some of whom have been with the company for more than 30 years and who are committed to the change of direction and the new projects we are proposing.”

Palau Sanchis took the opportunity to acknowledge the figure of his uncle Bernardo Sanchis, nephew of the founder and who assumed the commercial direction for decades based on a strong relationship with the clients. “My uncle always stood by my grandfather and worked to ensure the continuity of the company. He was a very charismatic person and a fundamental pillar of the company because of his relationship with the team and with the clients. Thanks to both of them, I have been able to get to know the company throughout my life and now I am taking charge with great enthusiasm and responsibility.” Salvador Palau Sanchis explained.