El water It is an essential natural resource for covering basic hygiene, hydration, and nutrition needs. However, it is still not available to everyone. Approximately 2.100 billion people still lack access to safe drinking water. To address this situation, United Nations proposes to analyze its causes and, through the motto “Leaving No One Behind"Leaving no one behind," recalls that clean, accessible water for all is a fundamental human right and an essential part of the world we want to live in. The United Nations also draws attention to how the lack of infrastructure, poor management of services, poverty and inequality, climate change, and population growth—it will reach 8.500 billion in 2030 and 9.700 billion in 2050—affect the achievement of the goal of guaranteeing the right to water for all.

To contribute to raising awareness on this issue, the We Are Water Foundation, driven by the firm Rock, this year broadcasts a World map distorted by the access of each country's inhabitants to basic drinking water services, which allows for the rapid identification of the world's most affected regions. The objective of this initiative is to support the United Nations "Leaving No One Behind" campaign, which refers to SDG (Sustainable Development Goal) number 6: "Ensure availability and sustainable management of water and sanitation for all."

In parallel, the We Are Water Foundation is promoting the awareness campaign at a global level. THE HIDDEN LIFE OF WATER –The Secret Life of Water-. Aligned with this year's theme, the Foundation highlights the commitment made to the United Nations to achieve the 17 SDGs (Sustainable Development Goals) and emphasizes that the most important thing about water is what is not seen: #thehiddenlifeofwater. The Foundation's actions WWD organized by We Are Water are complemented by various events and roundtable discussions in countries where the Foundation is present, such as Spain, Portugal, the United Kingdom, etc.