Strohm Teka presents its new showroom, located on the 22nd floor of the Realia Tower (Kio Towers), an iconic location in the Spanish capital. This location has become yet another reason to visit this incredible space, as it departs from the traditional street-level showroom and offers unique views of the Castellana skyline towards the southern part of Madrid. On this floor of the building, with 600 m² of floor space, the showroom (occupying 400 m²) is divided between the brand's headquarters and offices (occupying the remaining 200 m² ) . According to the Marketing Director, this location, its exclusive character, and the highly individual and personalized visits are generating considerable interest.
Andrés Castejón, CEO of the company , has revealed the brand's core values and its work plan, which is primarily focused on relaunching the bathroom business in a company whose activity has always centered on kitchens: “The brand's objective is to grow globally and offer comprehensive solutions for any type of bathroom, a concept that has changed significantly and will continue to evolve over the next 15 years. We offer a space to enjoy. Technology is a means to achieve that well-being and comfort and to support the customer throughout their entire life cycle.”
The new Strohm Teka showroom isn't a museum; instead, it showcases the brand's comprehensive solutions in diverse settings (a hotel, a millennial's penthouse apartment, a family home, etc.). This space features the most functional and elegant collections, including flagship products like the new Healthy shower , which offers real, physical, antibacterial care, as well as non-slip shower trays, faucets, bathroom furniture, and more.