Roca has presented the results of the "360º Study among Bathroom Professionals in Spain," the first comprehensive study conducted in Spain in this field. The research, conducted through Ikerfel, is the result of consultations with more than 2.000 specialists across the country.

Among other conclusions, it emerges that direct recommendations are the main way to attract customers, followed by the online channel; in 4 out of 10 cases, the renovation is carried out simultaneously with the kitchen; professionals buy more through traditional distribution channels due to the better service; masonry is the specialty with the highest budgetary impact; 3 out of 4 claim to work with the same brands, and more than 90% of those surveyed consider Roca to be Excellent.