With a strategy focused on innovation, customer experience and channel and market diversification

Profiltek, a leading brand in the manufacture of custom shower screens and trays, is launching a new strategic plan for the next three years, with internationalization as the cornerstone of its growth and expansion, and with the goal of consolidating its leadership in new European markets. The group's objective is to achieve 25% growth during this period, exceeding €50 million in annual revenue.

The brand thus begins a new strategic stage, with Francisco Montolio as CEO, and which aims to strengthen its market position by efficiently adapting to the specific demands of different channels. The goal is to maintain its leading position in the traditional channel and expand into other channels such as contract projects.

“Our team, our ability to adapt to the market, and our constant innovation are key pillars for long-term success.”, said Montolio, who explained that as part of this strategic plan they have renewed their corporate image to “Give it a much more experiential and emotional focus, aligned with the evolving expectations of our customers.”

New international goals

Profiltek is strengthening its international presence, where exports now account for 40% of its turnover, with France, Belgium, the United Kingdom, Romania, and Portugal as key markets.

Profiltek has consolidated its presence in France over the years through its own subsidiary and a dedicated sales team of 11 professionals operating in the country, reinforcing its ability to personalized service to the needs of the French market. 

In addition, it has developed specific projects in Latin American markets, which strengthens its ability to operate in diverse international environments.

In this sense, the new plan focuses on strengthening its presence in Europe, with special attention to Germany and Italy as priority markets, and also with projects in countries such as Poland, Ireland, and Iceland.

"We can offer specialized sales thanks to a production capacity that gives us the strength to access larger markets with a quality and well-designed product.", explained Montolio, who emphasized that this business model is possible thanks to the investment of more than 6 million euros that has been made in the production plant over the last four years.

Diversify sales channels

In parallel with its expansion strategy, Profiltek is implementing a product adaptation strategy that allows it to enter various sales channels, assigning differentiated ranges according to the type of channel, whether traditional distribution, DIY, or large contract projects.

To reinforce this multi-channel strategy, the company has undergone an internal reorganization to unify its customer-focused departments and services. This change streamlines management, improves coordination, and enables more personalized and efficient service.

With this comprehensive approach, Profiltek is positioned to face the challenges of the future, maintaining its commitment to innovation, service excellence, and meeting the needs of a constantly evolving market. Proof of this are the upcoming product developments, which stand out for their cutting-edge design and functionality and have already been recognized with prestigious awards such as the IF Design Award 2025 and the European Design Award.