Porcelanosa Grupo accelerates its digitalization with A virtual fair where innovation and craftsmanship come together to create a new architectureTo bring the product closer to different customers and explore new lines of business, the multinational has changed its marketing strategy with a technology exhibition that tours major cities around the world and defends the cosmopolitan design so characteristic of its corporate DNA.
The exhibition, which can be seen at the Porcelanosa website, opens a new stage for industry professionals in the way they display and apply ceramic materials. A digital tool that allows experts to visualize the finishes and textures of each collection through interactive catalogs, a 3D photo gallery, and corporate and product videos found on this online platform.
"We have completely changed the concept and atmosphere of this fair, where technology is our main ally. The goal is to create A virtual meeting space where clients and companies can share experiences and find effective solutions with the new products we present.. It is about strengthening dialogue and creativity for and by design,” explain members of the Porcelanosa Group.
Posed as A 360º virtual tour of the great fashion capitals (Moscow, London, Milan, New York, Bali, Madrid, Sydney and Paris), the eight cities covered here serve as inspiration and a guide to the future and offer a glimpse into the design proposals that will be developed in the coming years.
"Visitors will be able to learn about our new materials and all their applications through several projects. Among them, we can highlight an open-plan hotel, a commercial reception, a designer loft or Amazonian-inspired bathroomsAlthough these seemingly distant settings are different, there's one thing they all share: the versatility and spaciousness that our collections bring to every space. We've improved the quality and appearance of our finishes with more natural and realistic designs., the firm emphasizes.
