Run, the leading Swiss firm in the design and manufacture of bathrooms, renovates its Madrid headquarters, transforming it into a creative space where it encourages experimentation and dialogue between different disciplines: Laufen Space Madrid, at 23 Covarrubias StreetA totally revolutionary concept that brings together in one place the Exhibition of its collections and products where you can learn about them firsthand with a laboratory of ideas and knowledge exchange open to designers, architects, interior designers, industry professionals, etc.
Thus, at Laufen Space Madrid, the brand's products coexist with new forms of creative expression, creating a cultural platform in the heart of Madrid, reflecting the values that define the company: quality, innovation, design and sustainability.
With the inauguration of this space, the Swiss firm leads the new trend that is settling in Europe, a new scenario where the well-known brand showrooms are giving way to hybrid creative spaces. Laufen has recently opened its Space in Berlin, with others to follow soon in various European cities. All of them will be connected to each other, sharing experiences, ideas, and initiatives on their own microsites, which will also contain the agenda of activities for this innovative space.
During the presentation of Laufen Space Madrid, Gorka Arana, Managing Director of Laufen Spain, has highlighted that it is a space that "It was created with the aim of becoming a reference point for designers, architects, and interior designers. A space available that will support professionals in the sector.".
The presentation also included the participation of the renowned designer and interior designer Pepe Leal, a great connoisseur and lover of the brand, who has been collaborating with it for years. In fact, the Beskope project at Laufen Space Madrid is especially important, as it allows him to collaborate closely with architects and designers.
