Laufen , the leading Swiss bathroom design and manufacturing company , has renovated its Madrid headquarters, transforming it into a creative space that fosters experimentation and dialogue between different disciplines: Laufen Space Madrid, located at Calle Covarrubias, 23. This revolutionary concept combines an exhibition of its collections and products, allowing visitors to experience them firsthand, with an open laboratory for ideas and knowledge exchange for designers, architects, interior designers, industry professionals, and more.
Thus, at Laufen Space Madrid, the brand's products coexist with new forms of creative expression, creating a cultural platform in the heart of Madrid, and reflecting the values that define the company: quality, innovation, design and sustainability.
With the opening of this space, the Swiss firm is leading the new trend taking hold in Europe: a new landscape where traditional brand showrooms are giving way to hybrid creative spaces . Laufen recently opened its Berlin Space, and others will soon follow in various European cities. All of these spaces will be interconnected, sharing experiences, ideas, and initiatives on their own microsites, which will also feature the schedule of activities for this innovative space.
During the presentation of Laufen Space Madrid, Gorka Arana, Managing Director of Laufen Spain , emphasized that it is a space that “is born with the aim of becoming a benchmark for designers, architects, and interior designers. A readily available space that will support professionals in the sector . ”
The presentation also featured the participation of renowned designer and interior decorator Pepe Leal , a great connoisseur and enthusiast of the brand who has collaborated with it for years. In fact, the Beskope project at Laufen Space Madrid is particularly significant, as it allows for close collaboration with architects and designers.