A space that celebrates design, customization, and well-being as the essence of the bathroom environment

Fiora, a leading firm in bathroom design, presents its new showroom at its headquarters in Nájera (La Rioja). This new exhibition space is much more than an update: it's a statement of principles about how the brand understands design, innovation, and sustainability as driving forces for transforming the bathroom into a complete sensorial experience.

Located in the heart of La Rioja, the showroom was conceived as an immersive space that allows you to explore the Fiora universe in all its breadth. From its award-winning shower trays to its customizable bathroom furniture and accessories, each space has been designed to showcase the brand's versatility and its ability to create environments that merge aesthetics, functionality, and well-being.

The showroom renovation reflects Fiora's desire to showcase the bathroom as a space for care and well-being. Each area is designed to evoke calm, fluidity, and harmony, principles that are also reflected in the products through soft lines, pleasing materials, and thoughtful lighting.

Design that inspires, customization that transforms.

Fiora has always been synonymous with design. The showroom reflects this vocation through spaces that showcase collections such as Wave, designed by the Yonoh studio, internationally recognized with awards such as the iF Design Award and the ADCV Silver. Its circular natural stone grille and extra-flat profile are already icons of a design that prioritizes formal simplicity, integration with the environment, and functionality.

The space also features designs such as Curve, Inglet, and the Influence collection, which allow every detail—textures, colors, sinks, and handles—to be customized according to the user's preferences. This customization capability is one of the pillars of Fiora, which views the bathroom as an extension of the identity of its inhabitants. This is also reflected in the new collections of colored bathtubs, which coordinate with the rest of the bathroom's elements.

Sustainability in every detail.

The new showroom also highlights the brand's strong commitment to the environment. All Fiora products are manufactured without silica, thanks to its innovative Silica Free material, which guarantees safety and environmental friendliness without compromising on design or durability. Other measures include the use of packaging made from 71% recycled cardboard, LED lighting, and production focused on the circular economy.

The renovation of the exhibition space in La Rioja marks a new milestone in Fiora's journey, consolidating its role as a driving force of bathroom experiences where design and sustainability coexist with comfort and personalization. An open invitation to discover how the bathroom can be much more than functionality: it can be emotion, identity, and well-being.