The National Association of Ceramic and Construction Materials Distributors (Andimac) will address in its VII National Congress, which will be held during On October 23rd and 24th at Feria Valencia, the challenges facing specialized retailers in the face of increasing competition from large retailers and digital multinationals. According to data from the employers' association, three out of ten stores feel threatened by the challenge of digital sales and technology giants like Amazon.

The specialized trade of construction materials must share the market with large multinational retailers and technological giants such as AmazonAndimac asserts that the competitive environment has intensified due to the shift these operators are making toward the professional segment. In fact, one of the highlights of the conference will be the presentation of the Professional Behavior Study, where they shop, what preferences they have, and what they miss in their relationship with points of sale and the channel in general, by Sabrina Veral, head of the ITC Market Observatory.

This conference will demonstrate that you can compete against large retailers and technology giants if you are able to offer value to customers and transform your sales teams. Ultimately, the conference will analyze the challenges facing the professional channel in the new decade. Technology will be important, but there are other crucial aspects, such as the human factor. Through technical advisors, specialized stores will be able to transform their sales teams, professionalize them, and build new relationships with customers to offer them solutions that can boost their points of sale.. Sala Baño, as a collaborating medium, offers a 40% discount attendees. FOR DISCOUNTED REGISTRATIONS, FILL OUT THE BULLETIN THAT CAN BE DOWNLOADED IN THIS LINK