This year 2024, FEBAN as a collaborating entity recognized by the Secretary of State for Trade and ICEX-Spain Export and Investments, in which it is integrated ASSEBAN will coordinate the Sector Plan of activities in the Bathroom Equipment sector, with financial and institutional support from ICEX. This will enable the participation of Spanish companies in various sector fairs, such as Idéobain-Interclima in Paris (France), where Spanish firms will invest more than €450 as exhibitors, or Cevisama 2024.

New features will continue to be added to the tool. Localiza Export, the largest exporter and importer data network developed by ARVET, offers data that allows companies to analyze their market positioning and diagnose business opportunities and threats. It also allows them to study their competitors, customers, and suppliers internationally. 83 companies are regular users of this tool.

From ASEBAN we will continue to strengthen the competitive intelligence actions for the kitchen and bathroom furniture manufacturing industry through the Bathroom and Kitchen Equipment Market Observatory (OMEBC), developed in collaboration with AIDIMME.

Another of the actions that will be carried out in 2024 will be the Habitat Congress Business Strategy organized by AIDIMME and where the association is one of the sponsoring entities of the event.

In collaboration with AIDIMME, we will also continue to strengthen our technological surveillance and competitive intelligence activities for industrial environments, as well as provide advice to companies in the field of standardization. Furthermore, in line with the era of Industry 4.0 and digitalization, emphasis will be placed on process and product innovation to maintain competitiveness, which is a fundamental pillar in supporting companies in their conquest of international markets.

In addition, efforts will be made to strengthen the marketing of Spanish products and brands in foreign markets (SICOMEX projects and personalized services). Since 2018, its projects SICOMEX They have achieved more than €4.000.000 in sales for participating companies.

It is planned to organize several reverse buyer missions, which will include Algeria if the political deadlock is lifted. Another project under development is the opening of a permanent exhibition showroom in Morocco, in collaboration with several companies.

The association provides personalized advice on the search for and comprehensive management of public aid, simplifying processes and helping companies reduce costs. Public aid is managed and focuses on competitive improvement, process innovation, product and Industry 4.0, digitalization, internationalization, and energy efficiency.

In the area of ​​market knowledge, the sectoral export barometers and sectoral financial studies ASEBAN's periodically prepared reports will continue to provide strategic information for the sector by compiling data on the evolution of the sector's exports and data on the sector's situation at the individual and aggregate levels, respectively.

The Spanish exports As a whole, they fell by -2,64% from January to September 23 compared to 2022, reaching €579.629 billion. Of the top 5 Spanish export markets from January to September 2023, exports to France decreased (-4,97%), while exports to Portugal (+3,24%), Italy (+1,83%), and the United Kingdom (+23,56%) increased.